How to remain authentic in a saturated industry.
We are always looking for ways to nip, tuck, suck ourselves to a more youthful appearance – but can this be done in a way where we leave the clinic feeling better than we arrived? I say we can.
The business of looking good is hardly new; it’s how we do business at Dr. Anna Medical Aesthetics that is changing the face of the oversaturated cosmetic surgery industry.
According to the statistics, North Americans are large consumers of cosmetic surgery. In 2018, the American Society of Plastic Surgeons reported the number of minimally invasive cosmetic treatments has grown nearly 200 per cent since the year 2000.
Here are the core values at Dr. Anna Medical Aesthetics which enables us to deliver a unique service:
Our inclusive atmosphere
Every year I see the number of my male patients increase. In fact, we offer a whole range of treatments developed with males in mind including microneedling for hair loss, lasers for facial rejuvenation, and even a Dr. Anna beard oil! We also offer a range of treatments that assist gender transitions. Through providing a non-judgemental clinic, we can fight the social stigma attached to elected cosmetic procedures, especially those that prevent people accessing them.
The Doctor difference
I have 25 years experience in anesthesiology that I bring to my clinic. I am an expert with needles, nerve blocks and anatomy. Working in an operating room environment means I react quickly and work methodically. I have worked with the plastic surgeons and all the other surgical specialists, and as a doctor, I am bound by the Hippocratic Oath – ‘Do no harm’. My cosmetic clients come to me because of my background in medicine (University of Manitoba 1991). When choosing an aesthetic practitioner, ask about their history and qualifications as your health is in their hands.
Our ‘no upsell’ policy
No-one at Dr. Anna Medical Aesthetics earns commission on sales. Cosmetic treatments are not Spotify Premium – you simply can’t upsell them and for a number of reasons including it’s unethical and against the rules of Canadian College of Plastic Surgery, the governing body of this industry.